IT managers and directors in the UK face a range of challenges in their jobs. The highly pressurised business environment requires them to balance issues including the need to improve skill sets, competitiveness in what is now a global economy, and overall levels of investment in technology. An understanding of these issues and the importance IT managers and directors attach to each of them is therefore an important differentiator for companies aiming to communicate with this audience in a meaningful way.

The purpose of this paper is to provide an understanding of the current mindset of IT managers and directors by examining their main concerns and to outline the best channels for communicating with them. As their roles evolve, IT managers and directors are finding themselves increasingly involved in new areas of business operations. Their concerns multiply and this increased scope inevitably impacts on the type of information they require and the way in which they source it.

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