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A futurologist's guide to today's changing technology consumer |
For a portrait of the consumer for technology marketers, Hotwire has partnered with the Future Foundation to examine how five major factors are influencing consumer behaviour and tastes, and the implications of these forces for the consumer technology industry.
Like all citizens in modern, developed economies, Europeans are experiencing a period of rapid social change. In their workplaces, their homes, and in the way they spend their leisure time, they are adapting to an ever-evolving environment. These changes are having a major impact upon social attitudes and the buying behaviour of consumers.
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