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The Greening of Corporate Communications

Hotwire has conducted a major audit looking at the greening of corporate communications and its potential influence on consumer purchasing habits across Europe.  The audit comes at a time when more and more companies feel compelled to promote their green activities or seek to use them as part of a deliberate marketing strategy.

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European Blog Influencer Barometer with Ipsos MORI
In just a few years, blogs have moved from being an unobserved experiment in keeping an online diary, to an internet force that can affect the buying decisions of millions of people. And they are still in their infancy relative to many other online products.
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A futurologist's guide to today's changing technology consumer
For a portrait of the consumer for technology marketers, Hotwire has partnered with the Future Foundation to examine how five major factors are influencing consumer behaviour and tastes, and the implications of these forces for the consumer technology industry.
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