Hotwire | How we do it - Hotwire

Play and win 

We’re a serious business and we have responsibilities. To us, play is fundamental to how we deliver success. “Play” isn’t just about having fun. It’s about having a focus, being competitive, but being inventive with it. You cannot have play without a target to aim for.

When we play, we try things out. We improvise, act boldly, take on new roles, and imagine what would happen if we possessed new capabilities or behaved differently.

There’s a four-step structure behind how we do things. When we play, we throw away what doesn’t work and build on what does. The best ideas arise out of a process that involves a variety of players that trust one another, work intelligently together and can think flexibly and imaginatively while working toward a specific goal.

It’s about experimenting and challenging each other to find fresh ideas. It’s about learning – the kind that allows you to navigate unknown areas, make unusual connections, and achieve new goals in unforeseen ways.

Driven by results

At Hotwire, measurement is as important as the PR campaign itself. We are masters of accountability, going the extra mile to be transparent. By showing the spend and impact of each decision, it helps us to learn, predict and react strategically while remaining poised for the next move.

Play doesn’t work without a specific goal. Hotwire places great emphasis on measurement so that you see exactly where and how our creative thinking creates value and results for your business. We believe hard data and imagination go hand-in-hand to achieve the best outcomes.

The journey and the destination

Our culture is more than combining ambition with teams of talented people to create winning results for clients. We believe it’s about the unexpected sparks and magic along the way. As our client, you are fundamental to this journey. You play a central role in how we do things and will be included every step of the way.

So whether you’re entering the market for the first time, or are well-established within your sector: if you have a communications challenge, we’d love to talk to you.


From our start in 2000, we knew we wanted to do PR better and more effectively than our competition. With that goal in mind, we created the DNA of what makes someone a Hotwire person.

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