Play and win
We’re a serious business and we have responsibilities. To us, play is fundamental to how we deliver success. “Play” isn’t just about having fun. It’s about having a focus, being competitive, but being inventive with it. You cannot have play without a target to aim for.
When we play, we try things out. We improvise, act boldly, take on new roles, and imagine what would happen if we possessed new capabilities or behaved differently.
There’s a four-step structure behind how we do things. When we play, we throw away what doesn’t work and build on what does. The best ideas arise out of a process that involves a variety of players that trust one another, work intelligently together and can think flexibly and imaginatively while working toward a specific goal.
It’s about experimenting and challenging each other to find fresh ideas. It’s about learning – the kind that allows you to navigate unknown areas, make unusual connections, and achieve new goals in unforeseen ways.