Hotwire | Services - Hotwire

Engaging Influencer Relations

Influencer relations is all about connecting the dots between customers and brands to create the right positioning and storyline to make you stand out. We deliver fresh, surprising campaigns that are rooted in our deep knowledge of your influencers and their interests and our specialist know-how. Our range of influencer services covers everything from media relations and awareness, analyst campaigns, to blogger relations and targeting government, academia and industry leaders.

Clear Corporate Communications

We work with you to build, maintain and protect your corporate reputation. Our group of senior consultants will assist you in creating the right platform to build trust and confidence in your organization and your management.

We are equally adept at tackling issues that might affect that confidence or trust and which has the potential to impact the value of your business. Our corporate team has years of experience in executive strategies, corporate storytelling, issues management and crisis communications.

Connected Digital

We help our clients understand and engage their digital audiences and networks. From content creation and community management, to paid activation and design and build, we use insights to develop strategies and campaigns with measurable business outcomes. 

Connected Content

We know that the content you create and share is essential to telling the world how you do business. That is why we plan, create and promote it using a structured approach that offers an efficient and measurable use of content across multiple channels.

Our content specialists ensure that your content strategy is grounded in reality and will elicit the required response from your audience. Next, coordinate with the most effective earned, owned and paid channels, our choices informed by real-word data and analytics. All promoted content is measured at each stage in order to determine its effectiveness.

We believe that content strategy is an intelligent mix of marketing, editorial know-how and traditional PR savvy. Our vision includes everything from viral digital campaigns to video, blogs, branded newsrooms and social media that ignites real-time conversations.

Smart Insights

The starting point for all our campaigns is insight. We use a variety of tools and techniques to take an exact snapshot of your communication priorities and needs. Every campaign is measured so that each outcome can be studied and built upon. Our specialist team uses our in-house tools as well as vetted, licensed and publicly available tools and vendors to generate key insights, analyze and distribute your media, map influencers and monitor your social reach. We combine these to create a tailored measurement framework – one that tracks success and informs the future direction of your communications campaign.

Brand Transformed

We work out what your brand should stand for and create the tools to communicate it. Everything we create is focused on connecting with people, as individuals, and giving your customers great experiences so you can build strong relationships with them.

The clients we work with are usually companies at a point of change. You might be entering new product markets or dealing with a merger. You may have specific needs like a complicated portfolio, or just need to change your message to the people you already have relationships with.

Whatever your challenge, our brand experts work with you to create the brand ideas and tools to help your business transform for future success, whether that’s through a new identity, messaging or website.

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