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Industry

A Word On Time…

“Hey, have you got a minute?...” This little question will throw the average person into a paroxysm on a daily basis. But why? And when did we become so busy that we can’t spare one minute?

Industry

7 Tips for Recent Grads to be Successful in Tech PR

College is tough, but PR is tougher. Are you up for the challenge? Here are seven tips and tricks that will keep you sharp and successful during your internship in tech PR. By keeping these in your back pocket, you’re destined to quickly move up the ladder in your career.

Industry

Contrary to Popular Belief, Brooklyn Has More Than Hipsters

In early June, the habitually ‘hipster’ neighborhood of Williamsburg, Brooklyn became the epicenter for innovation, creativity, and culture. Packed with entrepreneurs, creatives, journalists, VC’s, techies, musicians and more – the ninth Annual Northside festival brought together a diverse group – all looking to learn, get inspired, and network with likeminded industry pioneers. Having evolved from a menagerie of popup music events, the recently developed Northside innovation touted 200+ speakers from brands, agencies, publishers, and emerging startups, all addressing various issues affecting the modern marketing landscape.

Industry

Cannes’ Magic 8 Ball Insights For PR

If Cannes were a Magic 8-Ball, is this year’s event “outlook good” for our industry? Depends how you look at it. PR people are eternal optimists, but two indicators at the Cannes Lions Festival of Creativity suggest the industry faces some stiff competition.

Industry

What Is Amazon Anymore?

When I got the alert on my phone that Amazon was buying Whole Foods, I got excited. Partly, that was the thought of organic tomatillos being delivered to my doorstep by a Bezos-owned drone. But it was also because I knew it would unleash a flood of “hot takes”, as the great and the good in the media dissected the move. There have been plenty of good takes (my favorite being Ben Thompson of Stratechery). But not many of them asked a pretty obvious question: what the hell is Amazon at this point?

DBL

Don’t Have Time to be Creative? Think Again.

Most people associate creativity with inspiration – and the long period of time waiting for it to strike. But those of us in marketing and PR know we don’t have the luxury of time when it comes to developing creative ideas for our clients. And no one knows this better than participants in the Young Lions Competition taking place in Cannes this week as part of the International Festival of Creativity.

Industry

What Business Leaders Can Learn from the James Comey Hearing

The Senate Intelligence Committee Hearing of former FBI Director James Comey – fired last month by President Trump – was a highly viewed, intensely covered and thoroughly scrutinized media event. While Comey found himself answering questions unique to someone of his stature and position – spanning Russia’s alleged involvement in the 2016 U.S. presidential election to his interactions, memo-crafting and leaking of conversations with President Trump – embedded within were a few lessons that every business leader who speaks to the media can take away from the hearing.

DBL

Choosing the Right Tone for Your Content Marketing

Whether you’re a content powerhouse or just dipping your toes in the water, it’s important to keep in mind that your tone of voice builds trust and provides consistency to prospects, customers, employees and other stakeholders throughout their journey with your brand. Is your organization fun and quirky? Irreverent and flippant? Or professional and authoritative?

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