Hotwire | Your Communications Spring Cleaning Checklist - Hotwire
Industry

Your Communications Spring Cleaning Checklist

There’s nothing better than a deep spring cleaning to make things feel fresh, organized, and ready for the coming season. We at Hotwire know that this ritual can – and should – be applied to your communications program. With that in mind, here are four fast steps to spring cleaning success for comms...

Industry

FinTechs, Don’t Be The “Last Jedi”

What lessons can FinTech pros learn from Star Wars in light of the recent trailer debut for “Star Wars: The Last Jedi”? Well, more than you think. With the Finovate Spring, CBInsights Future of Fintech and American Banker’s Most Powerful Women in Banking events right around the corner, consider these three lessons to stay relevant and grow your business – or else you may end up on the path to the financial dark side.

Industry

Unlocking LinkedIn: Turning Your Rockstar Employees Into Micro-Influencers

Hotwire supports LinkedIn in Germany, Austria and Switzerland. Florian Hohenauer, Managing Director of Hotwire Germany, has been working for this client of ours right from the start in 2012 – and learned to unlock the potential of the business network for PR and lead generation purposes. Here is what you need to know.

DBL

Spring Content Cleanup – 4 Tips To Breathe New Life Into Your Content Marketing Program

Yep, it’s that time of year again – spring cleaning – out with the old and in with the new. As much as we all dread the process, be it your house, apartment, garage, attic, etc. … the same should be applied to your business as well. It’s an opportune time to revisit your marketing plan and fine-tune your strategy for the months ahead. Here are four tips to clean out your content “closet” and make room for new ideas, new concepts, and new channels.

DBL

Influencer Alert! Leveraging Your Own Content Marketing To Build Key Relationships

As influencer marketing gains popularity, more and more clients ask us how to get increased value out of the relationships they’ve cultivated. There are many ways to take your influencer relationships to the next level. Inviting an influencer to keynote a customer conference, attend a salon dinner or even host a Twitter chat are all popular choices among leading brands, but these one-time engagements tend to have a limited reach and shelf-life – and are also seldom free.

DBL

Your Content Is Only As Good As The Audience It Reaches

Your team has poured hours and hours of their time into the perfect piece of content – perhaps some sweat, maybe a drop of blood. It’s time to set your article, video, infographic, SlideShare or interactive content free. And watch it fall flat. Great content is not created in a vacuum, nor can it be disseminated in a vacuum. Your strategy for amplifying your content needs to be as good as (or better than) your piece of content. If a trees falls in the forest, and no one is around to hear it, does it make a sound?

DBL

The Balanced Rebrand

It’s easy to get caught up in the details of day-to-day marketing tasks, especially when trying to keep your content pipeline full. But have you stopped recently to check whether the content you’re pumping out still reflects the values at the heart of your brand? If you have even a sliver of a doubt, it’s time to reflect on why your brand matters. Messaging misalignment with a brand leads to a disconnect with your target audience and wasted resources.

Industry

The Basic Principles of Trust

In the wake of fake news, alternative facts and seemingly endless brand wars, it’s nearly impossible for consumers to know what they can and can’t believe in their daily media consumption. It all boils down to one question – who can you trust? Surely politics cannot be solely to blame for the overall decline in consumer trust and confidence – can it? There are a couple other factors that should be examined before we point the finger.

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