Virtual reality comms, the primacy of third-party channels, and campaigns are actually useful. These are some of the trends that we’ll see over the next 12 months.
As people demand a perfect marriage between experience and data, Virtual Reality (VR) will become a key trend for 2016. VR lends itself perfectly to brands looking to bridge emotion and fact. Marketers need to get on board now and ensure they understand the impact the technology can make on strategy, when it can be used and who to call upon to make it work.
Next year will also see brands forced to relinquish their tight control over their content. There will be a growing willingness to hand over distribution to third parties, as campaigns live and breathe on the channels they’re designed for and we begin to see the end of clumsy calls to action or forced visits to external websites. Brands will then go a step further, focusing far less on selling a product or service, and instead connecting with audiences through experiences that bring real benefit to them.