Hotwire | What We Do – Labs - Hotwire

Branding

Creating a brand identity, one that portrays who you are, what you do, and how you go about doing it, lays the foundations for the future of your business. It’s not just about start ups – every brand needs a refresh from time to time. We are branding specialists. We will work with you to fully understand who you are and what makes you tick. We meet the entire team, from the CEO through to interns, to get the 360° view. Then, we create your brand; everything from your driving purpose, through to how you look and talk.

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Design

Beautiful, visual experiences are pleasing to the eye. But looking pretty is just one small element of design. Using creative to achieve your business goals, that’s our approach to design. As we begin to know your culture, your audience and your goals, we build a picture of your brand. We won’t start designing until we’re all on the same wavelength. This understanding of who you are ensures your story is brought to life through beautiful, but purposeful design. You’ll see the benefits instantly, with more engagement, loyalty and business results.

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Development

Our team of developers will ensure that the experiences we design are built as we envisioned. We use industry standards and work with your internal technicians to ensure projects are streamlined and hassle-free. Whether it is a website, app or interactive content, we’ll deliver a bespoke experience for you and your audience. In addition, with our integrated approach, our developers understand the true business reasons for their work. They no longer see just lines of code, but true purpose.

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Content

All aspects of marketing, whether it is through branding, advertising or public relations, comes down to storytelling. A business needs to tell its own story. It should do this efficiently, cleanly and in a way that resonates with the intended audience. Content and messaging is incredibly important in the process. Our editorial and messaging experts, with journalism backgrounds, are here to help you tell your story. So not only can we build a content hub for you, we can fill it too.

Social

Your online presence extends far beyond the website, with thousands of new channels to choose from to engage with your audience. We will help you focus your time. We identify the channels that matter most and what experiences we can deliver through them. And if that sometimes means we’ll advise against Facebook or Twitter, then so be it. Your social strategy is one of the most important steps in the communications mix. Let us help design yours and direct the social conversation.

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Listening

The Internet is noisy. Tweets, Facebook posts, Instagram snaps flood the online world each and every second. This relentless stream of Information opens a world of insight for brands. Using powerful tools, we tap into these conversations, looking at topics, sentiment and share of voice. We treat the Internet as a focus group, one with a sample size couldn’t never dream of. Our insights through listening leads strategies, change the way we tell stories and help measure our levels of success.

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Targeting

Who is it that you want to target? Where is your audience and how can you reach them? Our targeting experts understand how to find people online and reach them through content, SEO and advertising. We will find communities and those who hold the most influence. Don’t have a defined audience? We can help here too. Our research methods allow us to identify personas of people who should be targeted, helping you focus on people who’ll be most engaged with your brand.