As a Director at Hotwire I have two roles. One is overseeing our IT and Infrastructure practice. The other is as Head of our Insights and Analytics service. Both these roles mean I’m continually growing the expertise that we can offer to our clients.
I’ve built up over a decade of business-to-business technology PR experience working with tech giants like BT and Sage, as well as challenger brands such as Workday and MongoDB. In terms of qualifications, I’m a graduate of Queen’s University, Canada and have a CIM Diploma in marketing communications.
My big passion generally, and as Head of Insights & Analytics, is for integrated campaigns that produce measurable business results. I’ve been shortlisted for the AMEC Silver award for ‘Best use of measurement & evaluation by a PR agency’ and the Golden Hedgehog award for ‘Best use of evaluation’ for my work with SAS.
I’ve always been a bit of an explorer, which led me to working on an archaeological dig in Italy. I dreamed of being an astronaut as a child. Although I never realised that, I’ve certainly kept that sense of curiosity and adventure in everything I do.
T: +44 (0) 207 608 4671