Hotwire | Gemma Rowlan - Hotwire

I’m a associate director on the Software & Services team at Hotwire where I’m responsible for the planning, management and execution of PR campaigns across the practice.

After six years at LEWIS Communications, I made the move to Hotwire to further develop my career in B2B tech PR. I’m now coming up for 10 years in the industry, predominantly specialising in designing and implementing PR campaigns for enterprise software companies.

I’ve worked on a number of security clients throughout the years – from the more niche offerings to large global brands – and been to Infosecurity Europe more times than I can remember. I’ve seen the industry change immensely. Witnessing the evolution of ‘cloud’ has been an education and a real eye-opener. And that’s really what I love about technology – nothing stays still, it’s always moving, which means our PR strategies have to constantly evolve too.

My clients include McAfee, which has won us a Golden Hedgehog Award for campaign measurement, and Citrix and Workday.

I’m the proud holder of a Guinness World Record – ‘Longest journey in a fire engine’ – when in 2012 I joined a charity exhibition driving a British fire engine around the world – Follow That Fire Engine. We travelled over 31,000 miles and raised over £120,000!

T: +44 (0) 207 608 4659

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