Hotwire | Darryl Sparey - Hotwire

I am the Business Development Director for the UK which means I’m responsible for bringing new and prospective clients to Hotwire.

I am (sadly) passionate about the value of media measurement and analysis, having run my own media monitoring and analysis business in the Tech, Media and Telecoms sector. I subsequently sold that to Precise (now Kantar Media) and am proud to have helped build the largest media measurement business in the UK there. The importance that Hotwire places on measurement and evaluation was a key reason I joined the business.

I have also been described as a “prolific networker”. In practice, this means that I attend a lot of award ceremonies, meet-ups, conferences, trade shows and even the occasional envelope-opening.

When I’m not working or networking, I’m probably running somewhere, as I’m a keen runner and fund raiser for Parkinson’s UK, a cause very close to my heart.

T: +44 (0) 207 608 4625

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