Hotwire | Catherine Desmidt - Hotwire

I head up the Digital Commerce team at Hotwire where I’m responsible for the planning, management and execution of integrated communications campaigns across the practice. I also form part of the global team responsible for Health Tech communications, an exciting new focus for Hotwire. 

I have over 8 years’ agency experience within the B2B technology sector, specialising in delivering impactful UK and international campaigns, spanning PA, PR, social and marketing. I’ve been lucky enough to work on some award winning campaigns for clients such as EMC, Nuance, Rentokil Initial, Collinson Group and many more.

Technology is disrupting almost every industry and most forward thinking businesses are striving to demonstrate how harnessing innovation is improving their offering. With the pace of change, communications strategies have to evolve to keep up – whether that’s thinking up fresh ideas, using new digital tools or creating different processes. No two days are ever the same in my job and I’m challenged daily, by my clients and my teams! It would be boring if I wasn’t…

Board sports are my passion, snowboarding and more recently, kite surfing, which I learnt while travelling in Sri Lanka.

T: +44 (0) 207 608 4684

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