Hotwire | Top tips for budding PR pros - Hotwire

Top tips for budding PR pros

Kate O’Donnell, senior programme executive at Hotwire and the PRCA’s Best Intern for 2016, outlines a few things to keep in mind when embarking on a PR internship


Making Measurement Non-Negotiable

No conference worth its salt is complete without a call to action for the delegates, and so the AMEC Summit in Bangkok has been no different. AMEC CEO Barry Leggetter issued a call to the delegates to discuss how to make measurement non-negotiable. Given this was to a bunch of measurement geeks most of whom had travelled long distances to attend a summit on measurement was rather like a Priest calling the faithful to prayer.


Learn The Language Or Not Be Heard

Where else but at a global summit on measurement can you hear measurement compared to Esperanto, quantum theory, Spiderman and torture in one day. These sound bites captured the attention of the 200 or so international delegates drawn to the first ever AMEC (Association of Measurement & Evaluation in Communications) conference in Asia.


We’re Just Getting Started

It’s hard to believe that just six months ago, I experienced one of the most exciting times in my career. Becoming part of Hotwire PR after running my own agency for more than 25 years was both thrilling and scary. I had deflected many suitors over the years, thinking I needed to stay independent to see my vision of a technology focused agency, bent on changing the rules, come true. But I could not be more thrilled to now take on the role of Group CEO for Hotwire and expand my vision beyond North America.

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