Being the sceptic within the Hotwire offices, I often look at things in a different light, and as a graphic designer with an unhealthy appreciation of technology and product design, nothing excites me more than pulling apart the industries latest gadgets.
The addition of the iPad Pro — to a rapidly bloating iPad range — for me confirms Apple’s continued move towards the ‘spray and pray’ technique of traditional, large, cash rich, hardware manufactures. A device that I’ve heard few call for, launched into a market that’s showing a decline in growth, at a price point and form factor — at its higher end — that starts to step on the toes of the much loved MacBook Air, with a connected keyboard that many Apple fans mocked Microsoft users for.
It’s very obviously — by the inclusion of Microsoft showing off Office for iOS — aimed at a working audience, chasing Apple’s idealism of us all working from the sofas of our break out areas, but these are the same people who failed to be revolutionised by any of the previous iPads and even the ‘hippest’ of offices still function best around a desk with a connected monitor.
It will sell, that’s the one thing we can all guarantee, those that can will buy it as a coffee table luxury and upgrade to their iPad Retina, offices will buy one as an experiment and C-Levels will buy one to clutter their desks. It won’t be a game changer, but can we really expect Apple to keep on changing the game? Maybe Apple is turning into… Dell.
Hotwire Labs, Digital Designer
Owner of a Macbook Pro, iMac, iPhone 6 & iPad Mini