I’d like to thank the Academy…
Awesome news on this scorcher of a Friday in July…last night we won the Live, Launched and Loud Award with GoPro at the PRCA Dare Awards!
The award recognises the killer campaign we did with our long-term client GoPro to launch its latest camera, the GoPro Hero4. We created an immersive experience for influencers across Europe, North America and Asia to deliver a seamless global launch. The result was GoPro’s most successful product launch to date, spanning offline, digital and social engagement that ultimately delivered not only increased awareness and consumer demand but converted this to GoPro’s best ever product sales:
This is such an amazing achievement and testament to the incredible work the consumer teams at Hotwire do across the globe – proving that a compelling consumer narrative works across continents.
Massive congratulations to the GoPro teams across the UK, France and Germany – total rockstars!