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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Catherine Desmidt

The Health Tech Weekly Round up – 21 April

We take a look at this week’s biggest developments, research and investment news from the world of Health Tech.

Artificial intelligence spending to hit $46 billion by 2020

IDC predicted that worldwide spending on artificial intelligence and cognitive computing technologies are set to rise by 60 percent to $12.5 billion this year – and will leap to $46 billion by 2020. Healthcare professionals believe that AI will have the greatest immediate impact on population health managements programs, patient diagnosis, clinical decision support and precision medicine. “Intelligent applications based on cognitive computing, artificial intelligence, and deep learning are the next wave of technology transforming how consumers and enterprises work, learn, and play,” IDC research director David Schubmehl said.

Hospice uses virtual reality headsets to help bedridden terminally ill patients

LOROS hospice, based in Leicester, has given bedridden patients the chance to go for a ‘walk’ through the park with the help of virtual reality headsets. Believed to be a UK first, terminally ill people were shown a 360-degree video of a local beauty, with a view of the landscape and people enjoying themselves, which LOROS commissioned to be filmed. The hospice’s chief executive, John Knight, said: ‘This is a really exciting project for us, and I believe we are the first hospice in the country to have specifically commissioned such a film as a therapeutic tool using a familiar local setting.”

EHR player eyes mobile tech with $34 million takeover of Entrada

Healthcare company, NextGen, which provides EHR, financial, and HIE solutions for hospitals, health systems, and physician practices, has acquired healthcare mobile solutions company Entrada. Due to its mobile functionality and integration with clinical systems, Entrada’s system can become a necessary part of the daily clinical workflow for physicians, whilst focusing on improving clinical workflows and creating opportunities for additional provider and patient engagement, said Entrada CEO Bill Brown.

New-Jersey based medtech company secures $17.6M Series B funding

Onkos Surgical, a medtech company focused on surgical oncology, is trying to penetrate an orthopaedic device market dominated by industry giants such as Stryker and Biomet. With a $17.6 million Series B funding round recently snapped up, how will they compete against them? To connect with the orthopedic oncologist crowd, Onkos has deployed a hybrid sales team and signed a distribution agreement with Vivex Biomedical, but their short-term aim is to be a first-in-class-orthopedic oncology company. Longer-term, Onkos wants to make a bigger move against the industry Goliaths.

Siemens Healthineers buys health tech firm

Siemens Healthineers has bought Medicalis Corp, a health care technology company with offices in San Francisco and Ontario, adding in 42 employees for the business. Medicalis is set to add into Siemens’s services in population health management, the term used to describe the practice of keeping track of patients even when they are not in the clinic.

Wearable assistive technology company gives sight to a blind man through AI glasses

OrCam pioneered the OrCam MyEye glasses that have allowed a blind man to see. The glasses have a tiny smart camera that can recognise text and even people’s face, whilst speaking to the person wearing them through a pair of headphones. Mark Bilton, who was born deaf and diagnosed with retinitis pigmentosa at the age at 19, said the glasses have made a massive difference to his life, “I couldn’t read things off paper but with these glasses I can have it read to me and pick it up in my hearing aids.” he said.

Software company snaps up $12 million investment to build out cloud services

ClearDATA has raised $12 million to back its HIPAA compliant cloud and to finance the company’s expansion. The new investment adds to the $25 million ClearDATA raised in a previous round of funding. ClearData intends to use the new funding to continue combining technology aspects of the cloud with the compliance, regulatory and security functions that healthcare organisations need, the company said. “Mission-driven healthcare organizations want to stay focused on caring for patients, building great software, or serving their members, not on being IT security or compliance experts,” said ClearDATA CEO Darin Brannan.

This Apple smartwatch could massively help people with diabetes

Your Apple smartwatch could soon help monitor your blood sugar levels. Reports suggest Apple has hired a group of biomedical engineers who are secretly working on developing sensors to monitor glucose levels, a potentially life-changing development for people living with diabetes, the idea created by the late Apple co-founder Steve Jobs. If successful, the device would help monitor important vitals, such as oxygen levels, heart rate, and blood glucose non-invasively. Whilst the Apple watch can only currently monitor your heart rate and track your activity, if these secret trials go to plan it could transform the smart device into a revolutionary health accessory.

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.