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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Catherine Desmidt

The Health Tech Weekly Round up – 24 February

We take a look at this week’s biggest developments, research and investment news from the world of Health Tech.

Meet Snap40, the new health wearable being trialled by the NHS

The wireless device continuously monitors patient’s vital signs including heart rate, temperature, respiratory rate and blood pressure amongst other factors. The idea is that it will mean an early warning system for hospitals which will then result in shorter hospital stays and save doctors time. The tech works by data transferred through Wi-Fi twice a minute and then put through machine learning algorithms before it reaches doctors and nurses who then view it on their phones via an app. Trials begin in April and May in Scotland.

Orbita and Lenovo Health join forces

The two companies have collaborated to launch a voice-enabled home health assistant that aims to encourage patients to become more engaged in their wellness at home. Lenovo first debuted their Smart Assistant at CES back in January. The voice controlled speaker based on Amazon’s Alexa will act as a voice experience manager for healthcare to enable a patient-centric home care experience. “There is a significant gap in the delivery of care; it’s not what happens when in front of your providers that’s most important, but what happens at home, making it a care setting,” said Tom Foley, director of global health solution strategy at Lenovo Health, in a statement. 

San Francisco-based ConsejoSano raises $4.9M

The telehealth startup aims to improve preventive care for Spanish speakers, 56.6 million live in the United States and whether they speak no English or little English, they need the ability to talk to healthcare providers in Spanish. “There’s this huge disconnect between supply and demand which results in poor outcomes for Spanish speakers and high costs for payers,” says Abner Mason founder and CEO. “So people wait until either they are very, very sick or they have no choice or they seek out alternatives where they can find a Spanish speaker, like for instance, the emergency room, but that’s not a great way or a good way or an efficient way to provide healthcare.” The new funding will help ConsejoSano increase its data analytic capabilities but also to expand its client base.

Hot topics at HIMSS 2017

AI and machine learning were at the top of the events agenda, remaining at the core of many health-tech companies. Dale Sanders, EVP at Health Catalyst, a health IT service and systems vendor commented, “We know that machine learning and AI are having an impact on healthcare and it’s going to continue and grow and it’s going to be big…I have never seen an acceleration of technology in my 33-year career like I’ve seen in just the last two years.” Other trends include a renewed interest in technologies to aid patient engagement. A survey released at HIMSS found 91% of patients say they need help managing their chronic disease and 75% want their providers to check in with them regularly.

Heal, the Uber for healthcare expands its services

Heal which coordinates doctor house calls to patients 365 days a year wants to “transform the broken health care system” according to CEO and co-founder Nick Desai. “We do this by freeing doctors from the burden of high administrative costs that force them to see 40 patients a day, by helping patients get convenient care at an affordable price, and by cutting unnecessary medical costs.” The California-based company which launched in 2015 has announced its plans to expand into more cities in Florida, Texas, New York and Texas by the end of 2017.  The app itself is simple enough to use; once patients have downloaded it and inputted their personal information you can request a doctor who can guarantee to be there within the hour all for the flat fee of $99.

New York-based Doctor.com raises $5M

The tool helps doctors book appointments and manage their online presence. The idea came from the fact doctors often find online profiles for themselves that they cannot control, but Doctor.com allows them to update their profile across platforms, encourage patients to post positive reviews and syndicate those reviews across platforms. “While our growth has been highly capital-efficient to date, the time was right to bring in additional funding to support the expansion of our healthcare marketing automation platform,” CEO Andrei Zimiles said in a statement. “We are doing things that have never been done before in the industry and the demand we are seeing is phenomenal. With the rapid success of our recently-launched enterprise business and our ever-growing client base of thousands of private practices, we’ve never been more excited to kick off a new year.”

UK telehealth company Physitrack makes a deal with Drchrono through Apple’s Mobility Partner Programme

Physitrack supports remote physical therapy monitoring and patient engagement whilst Drchrono is a cloud-based electronic health record, the first EHR to build an app for iPad and iPhones. They hope the collaboration will improve the mobile experience for physicians as well as the patient journey. “This is a perfect example of Apple’s accelerated Mobility Partner Programme, as it was Apple that came to both of us to look at what we could to do create an integrated, seamless experience,” Henrik Molin, Physitrack CEO said. “It runs on all the bells and whistles of our program to give doctors a way to provide home exercises, specialised telehealth, outcomes reporting and analytics, and it all fits very snugly inside drchrono’s EMR.”

Vault Dragon raises $1.16M

The Singapore-based health-tech startup provides a service that converts hardcopy medical records into digitised and integrated records, especially important in Singapore where government regulations mean healthcare providers must keep medical records for at least six years to achieve compliance. All records collected are stored securely on Amazon Web Service. One of the backers Ivan Lee, Founder and Chairman of Raging Bull commented “We backed Vault Dragon because it has so thoroughly addressed the complications that come with adopting digital systems in a clever way that means little or no change to the established workflow in clinics. Ching and his team stood out because they have clear vision on two complementary scales.”

UPMC and Microsoft collaborate on a number of health-tech projects

The partnership will focus on products to empower providers and patients and will work on Microsoft’s Healthcare NExT initiative. The products will include a health chatbot and population health tools, and will be implemented at UPMC before they hit the market.  “Despite UPMC’s efforts to stay on the leading edge of technology, too often our clinicians and patients feel as though they’re serving the technology rather than the other way around,” UMPC Chief Medical and Scientific Officer and President of Health Services Dr. Steven Shapiro said in a statement. “With Microsoft, we have a shared vision of empowering clinicians by reducing the burden of electronic paperwork and allowing the doctor to focus on the sacred doctor-patient relationship.”

Philips announce a new image guided therapy platform in a new push for health-tech

The technology allows doctors to combine the use of multiple medical scanners, imaging data and large screen displays as they perform surgery. Philips sold their lighting arm last year and now describe themselves as a pure “health-tech” company. CEO Franz van Houten said he expects the platform to replace the company’s existing systems portfolio and “form the backbone of Philip’s guided imaging therapy business in the future.”

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.

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