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Hotwire & Health Tech

Health Tech is a rapidly evolving category that delivers ever more sophisticated technology solutions for the provision and management of healthcare.

Advancements in medical and pharmaceutical science have prolonged life expectancies but as a consequence, has placed increasing pressure on the delivery and management of health services. Clinicians and administrators alike are looking to the next generation of technology not just to help drive efficiencies but to make a positive contribution in many facets of health including remote diagnostics, mHealth provision, patient records and overall health management.

Disruption within the sector, fuelled by the demand for products and services, the availability of patient data and the need for intelligent, secure and interoperable systems is revolutionising healthcare provision and management.

As consumers, we are increasingly familiar with wearables and with the benefits of lifestyle and health oriented mobile apps. But it’s in patient care that Health Tech has the potential to make the most dramatic impact on the quality of life and on the management of many conditions.

Technologies and equipment that helps to increase, maintain or improve the functional capabilities and independence of a patient or telehealth solutions that can monitor physiological data remotely have the potential to revolutionise the provision of healthcare while building a more efficient healthcare service. Technological innovation is the future of healthcare; from empowering savvy patients through mHealth devices, to using analytics and creating information systems which enable faster accessibility to patient data leading to higher impact clinical decision making.

At Hotwire, we help clients navigate some of the toughest issues.

Regardless of the challenge, we have a proven history of translating complex messages into clear, concise campaigns that deliver real, measurable results – whether that’s educating patients or consumers, building awareness, or differentiating you from the competition.

Our range of services, developed with a made-to-measure team with the right skills and contacts, can meet any PR and communication challenge. Our in-depth understanding of the health technology market combined with our expertise of the media and influencer landscape, enables us to shape opinions, build awareness and support your business outcome.

Thought Leadership

Posted by Catherine Desmidt

The Health Tech Weekly Round up – 24 March

We take a look at this week’s biggest developments, research and investment news from the world of Health Tech.

Belfast-based health tech start-up raises £1m

BrainWaveBank, a brain health technology start-up founded in 2015, has raised £1m in funding from the Angel CoFund, techstart NI, Innovate UK and Invest Northern Ireland. The start-up is developing technologies for early detection of dementia, through a wearable device and a smartphone or tablet. The user will play games that challenge different cognitive skills, which will detect the earliest signs of cognitive decline and offer advice on how to make lifestyle changes. Ronan Cunningham, CEO and co-founder of BrainWaveBank, said: “We are very excited to be supported in achieving this vision by such a strong team of leading technology investors and innovation agencies.”

IBM Watson joins forces with MedyMatch to put AI to work on stopping brain bleeds

IBM Watson Health and Israel-based MedyMatch Technology are joining AI forces in hospital emergency rooms to help doctors detect intracranial bleeding resulting in cases of head trauma and stroke. Both companies said they will develop interoperability between MedyMatch’s application and IBM Watson Health Imaging’s offerings, and IBM will distribute the MedyMatch brain bleed detection application through its sales channels. MedyMatch Chairman and CEO Gene Saragnese said, “Engaging closely with IBM allows for a near-zero footprint implementation at a customer location delivering AI to the bedside, where I believe the future of healthcare lies.”

New York City-based mobile platform gets $1.5million to connect patients to physical therapists

New York City-based betterPT successfully raised $1.5 million for its mobile platform connecting patients to physical therapists, with sole investor Loeb Holding Corp in the seed round. The idea of the company comes out of a law recently passed in 29 out of 50 states known as “direct access”, which allows patients to get up to 10 physical therapist visits without a prescription and still be reimbursed for those visits. Co-founder and chief medical officer Dr. Stephen Fealy said “This is an incremental improvement to the traditional patient/therapist experience. One in which the patient will be able to book a therapy visit through an app and the physical therapist can simultaneously provide the best care for their patients.”

New smartphone-based Apple ResearchKit study on pregnant women launched

Scripps Translational Science Institute and WebMD are launching a new smartphone-based Apple ResearchKit study on pregnant women to improve research and resources for expectant mothers. The Healthy Pregnancy Study is built on an updated version of WebMD’s popular Pregnancy app, where users will be asked to anonymously answer questions and share connected device data with researchers to help them understand how to make pregnancies healthy. Dr. Hansa Bhargava, a pediatrician and medical editor for WebMD told MobiHealthNews, “The Research Kit here is unique in that it is taking real time data from a diverse group of pregnant women, which we can then study to determine patterns to help us better preventative care for both the mom and the baby.”

GE to invest $500 million healthcare

GE Healthcare CEO John Flannery said the company is taking on a digital transformation of its healthcare entity, focused on cloud, data analytics, population health, imaging and more. They will invest $500 million in its healthcare unit to support the digitalisation of its operations, whilst doubling its bench of 5,000 software engineers. GE have also partnered with UC San Francisco’s Center for Digital Health Innovation to develop a library of deep learning algorithms to empower clinicians to make faster and more effective decisions about the diagnosis and management of patients with complex medical conditions.

Teladoc teams up with Accolade

Teladoc has joined formed with Accolade, the on-demand healthcare concierge provider for employers, health plans and health systems, supporting members to navigate their telehealth benefits. The integrated service has already been available to several of the two companies’ shared clients, and showing increased utilisation of Teladoc’s offerings. When someone is on the Accolade platform, the company’s Health Assistants steer across to Teladoci’s benefits, presenting them with the appropriate plan of action depending on their needs.

Near £1m funding boost to investigate the healthcare system via robots

Researchers exploring how robots could transform healthcare have received nearly £1m by the Engineering and Physical Sciences Research Council (EPSRC) to help progress new technology. This will allow the Edinburgh Centre for Robotics (ECR) to develop four new robots which will investigate how they could be used in different areas of the healthcare system. Professor David Lane, of Heriot-Watt University, said “Part of this investment will support our research into affordable, robot-assisted surgical and diagnostic devices that can benefit the NHS, as well as be used as solutions for global health challenges.”

UK data scientists, digital media company team up to develop AI chatbots

The University of Essex has a plan to save the NHS billions of pounds per year by outsourcing treatment of minor ailments to a fleet of automated, AI-powered general practitioners available through a smartphone. Orbital Media and Innovate UK partnered up with a group of developers and data scientists to collaborate for 30 months to develop photo realistic avatars that will function as primary physician chatbots, where people can access the service for things like coughs, colds and flu to get interactive medical information. “Artificial intelligence and machine learning technology have the potential to transform so many aspects of our everyday lives,” Dr. Luca Citi, of the University’s Computer Science and Electronic Engineering school said in a statement.

Philadelphia-based start-up receives $150K to bring patient engagement app to clinical trials

VitalTrax, a Philadelphia-based start-up focused on patient engagement in clinical trials, has received a $150,000 seed investment, being the first investment from a new $6 million digital health fund launched this past December by Ben Franklin Technology Partners, Safeguard Scientifics, and Independence Health Group. With many start-ups facing the problem of connecting patients with appropriate clinical trials for their condition, VitalTrax’s approach to the issue is to focus on patient engagement and give patients an easy to use app to present their clinical trial options, describing the user experience almost as a social media platform rather than traditional clinical trial documents.

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100 Health Tech Influencers

2016 has been marked as the year digital health begins to reach its potential. Hot Topics introduces the 100 most influential drivers of the Health Tech revolution, globally.

HT100 Healthtech update

Healthcare is currently undergoing a digital revolution, and its rapidly developing relationship with technology is beginning to shape potentially one of the largest industry sectors in the world.

The digital sector and its stakeholders began to acknowledge the role of technology within the healthcare system barely five years ago, but it has since allowed a reservoir of investor capital, startup creation, and consumer adoption to explode.

By 2020, it is projected that $102 billion will be spent on health and wellness technology across nine different markets, and the growing value of the global Health Tech market pushes well over $100 trillion.

It’s development has been hotly anticipated: the healthcare industry was initially slow to adopt innovative solutions within its services, but recent traction points towards a rewarding future.

Driving this growth is not only technology innovation, but behavioural changes in the general public’s attitude towards health and wellbeing, regulatory changes – in the US in particular – are beginning to open up the space to entrepreneurship, and changing demographics are forcing governments to ameliorate the effects of an ageing population.

These macro-trends go some way to explain the perfect storm scenario that Health Tech is predicted to experience this year.

Crucial to the safe, responsible, efficient and productive delivery of each Health Tech innovation are the many people, healthcare influencers, across the world, that seek to improve the consumption and experience of care.

Of those, there are 100 Health Tech influencers who operate as practitioners, founders, investors, digital leaders, government representatives, consultants and pharmaceutical heads that have a particular knowledge of their field, product or service, that truly makes them influential in these important, early, days of Health Tech.

There are challenges to the future of Health Tech that both unique and common, but these 100 Health Tech influencers that cover and represent such a vast digital sub-sector are driving digital innovation in each area of their particular space.

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