London, 27 September 2007 – Romtrac, the leading provider of lone worker personal safety and workforce management solutions using proprietary mobile GPS and location based technologies, today announced appointment of Hotwire to manage its PR programme.

The London-based agency has been briefed by Romtrac to handle all its public relations activity, including launching an issues-based campaign that highlights the personal security risks faced by lone workers across different industries, and the burden of responsibility that lies with the corporate employer. Romtrac is a leading provider of lone worker solutions including a robust and discreet mobile emergency device linked to personal profiles managed by an approved emergency response centre (ERC). The solution enables accurate location, individual identification and two-way communication with lone workers.

Hotwire won the Romtrac brief following a competitive pitch. The Hotwire team will report to Romtrac marketing director, Azam Butt.

Azam Butt, marketing director at Romtrac commented: “With legislative changes moving through parliament that raise the bar for corporate responsibility regarding lone worker safety, it is vital that organisations look at how technology can protect and support staff when away from the office. Without sufficient measures in place, many organisations may find that they are exposed to serious penalties when the bill comes into force. We are delighted to be working with Hotwire as our PR agency and are keen to raise awareness of company responsibility towards the safety and protection of lone workers, highlighting how our solution provides a significant step towards ensuring support and security for lone workers.”

Katy Ludditt, practice head, telecoms, at Hotwire said: “When it comes to worker safety, mobile technology is pushing the boundaries of support and security available to staff working away from the office. We are excited to be working with Romtrac on a campaign that will promote their best-of-breed solution through a programme of issues-led education and information initiatives. There are serious legislative challenges on the horizon for companies with lone workers, and we look forward to raising the debate and promoting Romtrac’s solution.”

About Romtrac
Romtrac Plc provides lone worker personal safety and workforce management solutions through proprietary mobile GPS and location based technologies. The company is based in Chertsey. Romtrac manufactures the Romad Personal Safety Phone and developed the Romtrac LBS platform, used together they provide powerful and accurate location based applications.
Romtrac’s service utilises the latest SiRF GPS technology combined with a powerful web-based tracking platform that can be deployed in any lone worker, security or remote worker environment. It reduces the risks associated with working remotely by providing communication, location, user profile, alert capability and 24/7 emergency response through our accredited strategic business partners.

About Hotwire
Hotwire is an International technology public relations consultancy established to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards across Europe.  In November 2005, the company was named as European Technology Agency of the Year by the Holmes Report.  Hotwire has also been awarded ‘Best IT PR Company’ at the Computing Industry Awards, the French Public Relations Top Com d’Or Trophée in the Corporate Business category, and the International Public Relations Association’s Best Business-to-Business Campaign for its work with Scottish telecoms company THUS.
                      
The company has six specialist practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. It has offices in London, Paris, Frankfurt, Madrid and Milan.