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27 May 2008 - Hotwire, the international public relations consultancy, has been appointed to launch AmberFin, a new company that helps broadcasters digitise new and archived content across multiple platforms, including IPTV, mobile phones, HDTV and portable media players.
AmberFin was created by Snell & Wilcox, global pioneers in image processing hardware for the film and broadcast industry, to drive expansion in the digital media community. Through its software based model, AmberFin will reach out to new audiences including telecoms, Internet and broadband providers, in addition to the traditional film and broadcast industries. Hotwire has been appointed to lead the PR outreach in EMEA and Asia Pacific and also to co-ordinate the global campaign.
Scott Allen, VP Marketing at AmberFin, commented: “I have worked with Hotwire for over three years now and value their experience and strategic approach in the telecoms and broadcast markets. Hotwire’s expertise was key in the run up to the launch of AmberFin and they have quickly established themselves as a valuable partner. I am looking forward to working closely with Hotwire as we build the AmberFin brand globally.”
Maria Hudson, practice head and account lead at Hotwire, said: “Snell & Wilcox has an unrivalled reputation within the film and broadcast industries and our objectives are to achieve the same level of recognition and respect for AmberFin in these sectors, and to take the company into new digital media markets.”
# # # Notes to Editors:
For further information please contact:
Hotwire
Brendon Craigie
0207 608 2500
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About Hotwire
Hotwire is an international public relations consultancy established to provide innovative business and consumer PR services for the technology industry.
Hotwire has six specialist practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. The company has offices in London, Paris, Frankfurt, Madrid and Milan.
Since its foundation, Hotwire has won a number of prestigious awards across Europe. The awards recognise the campaigns Hotwire implements for its clients as the most creative in our industry and include Best Pan-European Programme at the 2007 Sabre Awards, Best Technology Campaign at the 2007 PRWeek Awards, Best PR Campaign in France at the 2007 Sabre Awards and the 2007 Top Com Trophée for PR, Consumer Category.
Hotwire has also been recognised as a great company and fantastic place to work winning the International Consultancy of The Year at the PRWeek Awards 2007 and being named the Best Consultancy to Work For in the 2007 Holmes Report. |
Telecommunications 
