MYOB appoints Hotwire for accounting software, April 2005
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Accounting software provider MYOB has appointed Hotwire to promote its accounting software products to small UK businesses. The agency will create a punchy campaign that capitalises on the £825 give-away being offered by the Inland Revenue to small businesses that file their Employers Annual Return online. Hotwire is excited to be working with a brand that in its home market of Australia has better brand recognition than BMW.
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