Hotwire is set once more to help launch a major company into a new market. Finland Post Group subsidiary Itella has retained Hotwire to handle communications for the launch of its new brand in Germany. Building on 35 years of industry experience, the company provides integrated management of electronic and paper-based communication between corporations, their customers and partners. Known as information logistics, the service includes digital printing, data management including archiving and e-commerce transactions such as e-invoicing.

Hotwire programme director Kirsten Pade said the account win offers an exciting opportunity to become involved in a brand new sector.

"We are thrilled to be introducing Itella to the German market. Information Logistics has not yet been defined as an independent market and we have a great opportunity to proactively shape this sector," said Pade.

Hotwire will develop a PR programme to introduce Itella to business, IT and vertical media and increase brand awareness among key business decision makers, as well as promoting e-commerce and e-archiving as growth areas.