Hotwire joined speakers from Dow Jones, Aegon and Salesforce.com as part of Dow Jones Expert Series seminar exploring the main issues surrounding Media Measurement and Sales and Marketing Alignment. Speaking at the seminar, Brendon Craigie and Giles Peddy of Hotwire, outlined Hotwire’s proven approach to PR measurement, with a focus on how companies can use best practice blog monitoring to get closer to customers and to provide an early warning system for issues management .