European Leadership Programme selects Hotwire
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Hotwire is pleased to announce that, from 1st April 2008, its applications and services practice is now working with the European Leadership Programme (ELP), to raise the profile of the organisation and drive membership among European CEOs.
ELP provides a community-based support infrastructure for the CEOs of high growth venture-backed companies in Europe. Its aim is to become the de facto space for CEOs to get expert advice, share experiences and network in the company of their peers, through a programme of workshops and training modules.
To promote the organisation’s unique offering Hotwire has devised a fast-moving campaign that provides ELP spokespeople with a wide range of regular thought leadership opportunities across core business, national and trade titles. By keeping a finger on the pulse of current hot business issues, and matching these to specific trends close to the hearts of ELP’s CEOs, Hotwire will support ELP’s recruitment drive by significantly raising awareness of the organisation and demonstrating its industry credentials.
Ashley Ward, Programme Chairman at ELP says: “What we really like about Hotwire is its drive and ambition – something that resonates very well with our members! Hotwire really understands what we are trying to achieve and provides an incredibly proactive campaign that will help us to gain traction with our CEOs.”
Alex MacLaverty, director at Hotwire says: “ELP is a very exciting organisation to be working with, and allows us to enter into a real dialogue with senior decision-makers through the media about the issues that are important to them. The ELP campaign is closely aligned to real business objectives and we look forward to seeing the fruits of our success over time.” |
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