A winning game: Hotwire and Tiscali media event
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To kick off Hotwire's consumer campaign for Tiscali both companies invited journalists to watch the England vs. Trinidad & Tobago World Cup match.
On 15 June 2006 Hotwire and Tiscali hosted 75+ journalists at Nanobyte in Soho to watch the match, network and enjoy some pub food and drink. Journalists that attended the event represented a broad spectrum of leading consumer, IT, business and national titles including Computeractive, New Media Age, News of the World, Maxim, PC Advisor, Stuff, Silicon.com, T3 and Total Telecom.
"The bash Hotwire put on at Nanobyte for the England vs. Trinidad & Tobago game was really well run... It's a pity the England players didn't put on a show as good as this... Hotwire is amongst the best PR firms I deal with and can be relied on to give an effective, efficient and fast service." (Mark Gilbert, News of the World)
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