Media Relations
Media relations lies at the heart of a good PR campaign. Our approach is built on the bedrock of solid and long-standing relationships with the journalists that matter across a range of national, broadcast, trade and consumer publications. This is consolidated with an unrivalled understanding of our clients’ business requirements and the intricacies of the markets in which they operate.We work with our clients to craft impactful messaging which is then fed into strategic and measurable media campaigns that resonate with target audiences and lead to impressive share of voice and enviable brand recognition. Hotwire’s award-winning approach to issues-led PR, predicated on our unique Issues Factory, supports the press office and positions our clients as thought leaders in their respective markets.
Whether working for multi-national blue-chips, or hot start-ups, Hotwire’s team knows what makes a news story and constantly places our clients in the publications they need to be in. Our approach to customer advocacy delivers proof points for our campaigns and proves to target audiences that our clients live up to the hype. All this is supported by a depth of experience in event management that combines creative flair with logistical nous to ensure our events resound with success.
Working either locally, or across the globe through our wholly-owned offices and partner network, we provide a full range of media relations tools that deliver the results our clients expect in a transparent and entirely measurable package.
