Paris, 10 February 2006 – Hotwire, the European technology public relations consultancy, has been awarded the ‘Prix Stratégies business-to-business PR’ award for its BlackBerry® campaign by France’s leading marketing and communications magazine, Stratégies.

The Prix Stratégies is one of France’s most prestigious awards recognising companies and agencies in the fields of communication, marketing, design and advertising.  Hotwire was recognised for its PR programme to promote BlackBerry amongst business, trade and consumer press in France during 2005 on behalf of the company that developed the technology -- Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM).

BlackBerry is an award-winning wireless platform that keeps mobile professionals connected to people and information through email, phone, Internet, text messaging, organiser and other data applications.  The PR campaign was designed to create a buzz around BlackBerry targeting a new generation of users beyond the traditional enterprise market and position Research In Motion amongst the corporate and business press.