“We are delighted to receive the Prix Stratégie which reflects the high level of support and genuine partnership approach towards PR provided by RIM during the last year.  The judges also acknowledged the commitment to measurement and return on investment which has underpinned this programme and represents a priority for all our clients in today’s market,” added Roger Darashah, regional director, Hotwire.

About Hotwire
Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards across Europe.  In November 2005, the company was named as European Technology Agency of the Year by the Holmes Report.  Hotwire has also been awarded ‘Best IT PR Company’ at the Computing Industry Awards, the French Public Relations Top Com d’Or Trophée in the Corporate Business category, and the International Public Relations Association’s Best Business-to-Business Campaign for its work with Scottish telecoms company THUS.

Hotwire is headquartered in London with offices in Paris, Frankfurt, Milan and Madrid.  The company has six client practice areas: applications & services, consumer technology, digital media, enterprise & electronics, telecommunications, and banking & finance.
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