London, July 31 2007 Hotwire coordinates Acision launch across six continents
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Hotwire has just completed a month long campaign to launch Acision to the world’s media and analysts. The launch aimed to reach over 150 industry influencers across six continents all coordinated by the London-based agency. Acision is a new half billion-dollar company targeting the communications and media industries and looking to make an immediate impact with a new brand and proven market leadership. In its role as global lead agency, Hotwire coordinated the PR launch in 14 countries, as well as being the implementation team for the UK, Italy, Germany, the Netherlands and Belgium. Acision was formed following the private equity purchase of LogicaCMG’s Telecoms Products business for £265m (US $525m), by a consortium.
Hotwire was appointed as the global lead agency for LogicaCMG’s Telecoms Products business in March 2006, with the brief of building the division’s reputation within the trade media. With its launch as an independent venture, Acision will now be working with Hotwire to design PR campaigns that can reach out to the global business and trade media.
Launch activities used a variety of tactics to maximise local opportunities, including press conferences, media interviews, global analyst sessions and broadcast opportunities.
Scott Allen, global marketing director at Acision commented: “Hotwire has been an invaluable partner for us over the last 17 months, achieving our most successful 3GSM to date despite focusing at the same time on our initial sale announcement. They are a hard-working and popular coordination team, and have done a fantastic job in ensuring that the local regional agencies were fully prepared to achieve the most successful launch possible in each region. PR is an important part of Acision’s marketing activities and we are glad to have Hotwire on board to play a key role as we move forward.”
Brendon Craigie, UK managing director at Hotwire said: “The Acision brand has a big story to tell. It’s a story that includes a long heritage and incredible expertise in mobile messaging with a twist of innovation and market agility, and telling that story consistently across six continents and in more than ten languages presents many challenges. The key to successful global coordination is a rigorous focus on detail combined with a trust that the right teams are onboard in each market to provide local expertise and ensure creativity is retained. We are very proud of the Acision launch as a great example of what Hotwire can help achieve on a global stage.”
About Acision
Established in June 2007, Acision launched with more than 300 clients, serving over one billion customers worldwide. Renowned for its progressive, exciting and agile philosophy of innovation along with assured service delivery, Acision enables network operators, service providers, broadband operators and content owners to increase revenues, enhance customer loyalty and capitalise on the opportunities offered by convergence. With over 43 years of experience, Acision leads the market in Intuitive Messaging, Intelligent Charging, Content Enablement and Customer Intelligence Management. Acision is the partner of choice in high volume mobile data services with over 50 per cent of global messaging traffic generated through its platforms.
Acision was formed following the purchase of LogicaCMG’s Telecoms Products business for £265m (US $525m), by a consortium led by Atlantic Bridge Ventures and Access industries. The company employs approximately 1,700 people in 22 countries across six continents, and launched as a half billion US dollar company. More information is available at www.acision.com
About Hotwire
Hotwire is an International technology public relations consultancy established to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards across Europe. In November 2005, the company was named as European Technology Agency of the Year by the Holmes Report. Hotwire has also been awarded ‘Best IT PR Company’ at the Computing Industry Awards, the French Public Relations Top Com d’Or Trophée in the Corporate Business category, and the International Public Relations Association’s Best Business-to-Business Campaign for its work with Scottish telecoms company THUS.
The company has six specialist practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. It has offices in London, Paris, Frankfurt, Madrid and Milan.
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