Hotwire today announced the appointment of Katy Ludditt as head of the telecoms practice in the UK. Katy will have responsibility for the strategic delivery of campaigns for telecoms industry clients.

Hotwire’s telecommunications practice – one of six specialist practices within the agency – has expanded considerably during the past 12 months, with a number of pan-European and UK client wins.

Katy joins Hotwire from Band and Brown Communications where she was a senior account director in the technology division. Prior to this, Katy worked at technology PR agencies AxiCom and Catalysis. She has vast experience in telecoms and technology PR, having previously worked with a broad range of blue-chip, start-up and analyst organisations including Intel, IBM, Red Hat, Forrester Research and Macromedia.

Newly appointed head of telecoms, Katy said: “This was an un-missable opportunity for me to join a leading European agency that is continuing to attract exciting clients and deliver outstanding campaigns. The telecoms industry itself is characterised by a rapid pace of change, with new technologies, trends and opportunities arising all the time. I am looking forward to working with the Hotwire team and continuing the growth and success of the practice.”

About Hotwire
Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards across Europe.  In November 2005, the company was named as European Technology Agency of the Year by the Holmes Report.  Hotwire has also been awarded ‘Best IT PR Company’ at the Computing Industry Awards, the French Public Relations Top Com d’Or Trophée in the Corporate Business category, and the International Public Relations Association’s Best Business-to-Business Campaign for its work with Scottish telecoms company THUS.
The company has six client practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. It has offices in London, Paris, Frankfurt, Madrid and Milan.