London, 6 February 2006: Hotwire appoints Craigie as head of UK
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Hotwire founders Kristin Syltevik and Anthony Wilson will focus on driving the business forward across Europe. Newly appointed UK regional director Brendon Craigie: "Hotwire continues to go from strength to strength. We have assembled what I believe to be a team of the UK's brightest and most accomplished PR professionals in the industry, and an amazing array of clients spanning all areas of technology. I am delighted to have this opportunity to work with the UK team and our clients to continue to build Hotwire's reputation in the UK for outstanding client service and an industry-leading approach to PR measurement."
“As technology continues to pervade everyday lives, technology companies are turning to PR as an education tool as well as to help with awareness and branding. At Hotwire we need to continue to demonstrate our ability to provide insights into our client’s customers, whether businesses or consumers, and our unique ability to communicate with them.”
About Hotwire Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services. Since its foundation, Hotwire has won a number of prestigious awards across Europe. In November 2005, the company was named as European Technology Agency of the Year by the Holmes Report. Hotwire has also been awarded ‘Best IT PR Company’ at the Computing Industry Awards, the French Public Relations Top Com d’Or Trophée in the Corporate Business category, and the International Public Relations Association’s Best Business-to-Business Campaign for its work with Scottish telecoms company THUS. The company has six client practice areas: applications & services, consumer, digital media, enterprise & electronics, telecommunications, and banking & finance.
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