Axios Systems, a global leader in IT service management (ITSM) software, has appointed Hotwire to lead its global media relations campaign.

Hotwire was appointed following a competitive pitch, to help Axios build profile and reputation across its global markets including the Middle East, Europe, AsiaPac and the US. The agency will have responsibility for the development of a strategic global campaign across all markets and production of global PR materials, as well as implementation within the UK to target business and technology audiences.

In addition, Hotwire will be supporting Axios’ ‘A’ Star Awards, which are supported by other leading IT companies including Accenture, EDS, IBM and Microsoft. The Awards, which culminate in a final at the British Museum hosted by DJ Emma B on November 24, seek to address the gender imbalance within IT and encourage young women to enter the industry.

Hotwire will promote the awards through a national, IT, business and regional media relations campaign in the UK.

Alex MacLaverty, head of applications and services, Hotwire will lead the account, reporting to Ailsa Symeonides, Sales & Marketing Director, Axios Systems.
Ailsa Symeonides commented:  “Hotwire has the combination of specialist industry knowledge and a successful track record of implementing stand-out international PR campaigns that we were looking for. We like their measurable approach to PR and understanding of the need to provide benefits to the business as a whole. We look forward to working with Hotwire to continue building the Axios brand across the globe.”

Alex MacLaverty added:  “Axios Systems is established in the ITSM market and recognised the benefits to the business of expanding this reputation across the world and into the mainstream business market. Hotwire presented a PR strategy to achieve the company’s ambitious objectives, and a team structure that will manage implementation around the world. This is a very exciting win for Hotwire.”

About Axios Systems
Axios Systems is a leading provider of Best Practice based IT Service Management (ITSM) solutions.
The company’s customer centric approach combined with award-winning enterprise solutions ensure its customers worldwide can align their Service and Support organizations with the overall goals of the business.

Benefiting from over 18 years of development and investment around Best Practice principles, Axios’ core solution, assyst, intuitively steers users through the IT Infrastructure Library (ITIL) processes. Axios Systems Global Services is dedicated to 100% customer satisfaction and works with customers to ensure IT Service Management success. They provide a wide range of consulting, project management and training services to help maximize investment.
Axios’ commitment to Best Practice is further demonstrated through being the first to achieve BS 15000 certification which has now become, ISO/IEC 20000, the International standard for ITSM. Axios Systems is headquartered in the UK, and has a strong global network of offices and partners supporting the Americas,Europe, Middle East, Africa and Asia-Pacific. www.axiossystems.com

About Hotwire
Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards across Europe.  In November 2005, the company was named as European Technology Agency of the Year by the Holmes Report.  Hotwire has also been awarded ‘Best IT PR Company’ at the Computing Industry Awards, the French Public Relations Top Com d’Or Trophée in the Corporate Business category, and the International Public Relations Association’s Best Business-to-Business Campaign for its work with Scottish telecoms company THUS.

The company has six specialist practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. It has offices in London, Paris, Frankfurt, Madrid and Milan.