Sicap, a leading Swiss provider of software infrastructure to mobile operators, selected Hotwire to develop and drive a hard-hitting strategic PR campaign to highlight its leadership in the field of mobile charging and billing. In addition to this, Hotwire is tasked with raising awareness of Sicap as a major player in exciting new areas and reinforce Sicap's strong international credentials.

To help position Sicap as an industry thought leader, Hotwire is driving customer and partner related media activities, including joint campaigns and case studies with operators and technology partners.

The PR campaign is underpinned by an Issues Factory, including opinion articles and features, which is centred on Sicap's unique opinion and expertise in areas including charging and billing and Mobile Device Management (MDM).