Hotwire today announced a strategic partnership with William Mills Agency, the largest U.S.–based independent public relations firm serving companies in the financial services industry. In the three decades since it was founded, William Mills Agency has built up an impressive reputation within the financial services industry and today has more than 70 clients within the sector.

A year since the creation of Hotwire’s banking and finance practice, this strategic partnership will enable both agencies to provide strong public relations support for financial technology clients across the key markets of Europe and the USA. Both agencies currently work with Financial Insights, an independent research services firm and an IDC Company.
“This is a tremendous opportunity for William Mills Agency to serve international companies,” said president of William Mills Agency, Scott Mills, APR.  “This partnership will also enable us to share ideas and industry intelligence.”

“We had been searching for a specialist partner in the U.S.,” said Scott McLean, head of Hotwire’s banking and finance practice.  “After meeting with William Mills Agency, it is apparent we have found a company which shares a passion for the financial industry, as well as a very similar philosophy of practical creativity and results-oriented programs for clients.”

About Hotwire
Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards across Europe.  In November 2005, the company was named as European Technology Agency of the Year by the Holmes Report.  Hotwire has also been awarded ‘Best IT PR Company’ at the Computing Industry Awards, the French Public Relations Top Com d’Or Trophée in the Corporate Business category, and the International Public Relations Association’s Best Business-to-Business Campaign for its work with Scottish telecoms company THUS.
The company has specialist client practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. It has offices in London, Paris, Frankfurt, Madrid and Milan.

About William Mills Agency
William Mills Agency was founded in 1977 and represents companies that serve the financial and technology industries. The Atlanta-based agency represents more than 70 companies throughout North America.  For more information, call 678-781-7224 or visit www.williammills.com.