London, 31 January 2003 – Hotwire, the European technology PR consultancy, has this week won two major competitive pitches: Roxio, maker of the world´s best selling digital media software, and storage networking market leader Brocade. The two wins add a healthy six-figure number to Hotwire´s revenues.

Hotwire is set to launch a stream of new PC and Mac products after winning the UK PR account for Roxio (www.roxio.co.uk), well-known for its family of digital media software products including Easy CD Creator and WinOnCD for Windows, Toast for Macintosh and Photo/video editing products VideoWave and PhotoSuite. The PR programme will target consumers and the SoHO audience with Roxio´s range of products which incorporates CD burning, photo and video editing software and GoBack, the number one selling system recovery software that lets users ´go back´ in time following a system crash.

"PR is a crucial part of Roxio´s sales and marketing programme. Editorial backing for our products in our target media is a key tool used to reach and influence our users. Hotwire´s brief is to consolidate our products as market leaders as well as to raise our corporate profile,” commented Scott Marx, head of EMEA corporate communications at Roxio. "We have chosen Hotwire because of their knowledge of our industry and technology, excellent relationships with our core media, as well as the importance they place on campaign measurability."

Hotwire has also won the UK and North Europe PR account for market leading storage networking supplier Brocade Communications Systems (www.brocade.com). The consultancy will help ensure the company retains its number one position in this increasingly visible and competitive market, where a number of other major IT vendors are starting to deliver competitive solutions.

Hotwire was selected as Brocade´s UK based PR agency after a competitive pitch process across Europe. “Brocade is a high profile, successful organisation and effective PR is vital to ensure that we retain our share of voice in an increasingly competitive market. Hotwire will develop and implement a fresh PR programme in order to increase awareness of Brocade to a wider business audience and build on our past success which has made us the market-leader,” said Paul Trowbridge.

“Both Brocade and Roxio have established themselves in their core markets and are looking to expand and reach wider audiences,” said Kristin Syltevik, managing partner of client services at Hotwire. “We will be devising and implementing strategic PR programmes to increase their brand visibility and product success. We are very excited to have the opportunity to work for such well recognised technology brands and help develop their market positions.“

About Roxio
Roxio, Inc. (Nasdaq:ROXI) provides the Best Selling Digital Media Software in the World.  Roxio makes award-winning software products for CD/DVD burning, photo editing and video editing.  Roxio’s family of products includes category-leading products Easy CD Creatorâ (Windows) and Toastâ (Macintosh) for CD/DVD burning, PhotoSuiteâ for digital photography, and VideoWaveâ for digital video.  Roxio also makes GoBackâ, the #1 selling system recovery software that enables PC users to instantly recover from system crashes, virus attacks and data loss.  Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, in stores with the leading worldwide retailers, through Internet partnerships and also sells its products direct at www.roxio.com.  Headquartered in Santa Clara, California, Roxio also maintains offices in Minnesota, Canada, United Kingdom, Netherlands, Germany and Japan. The company currently employs more than 400 people worldwide.  Roxio is a member of the S&P SmallCap 600 and the Russell 2000 Index.

Copyright © 2002 Roxio. All rights reserved.  Roxio, the Roxio logotype, the Roxio tagline, WinOnCD and Data OverSpan are trademarks of Roxio, Inc., which may be registered in some jurisdictions.  Easy CD Creator, GoBack, and Toast are registered trademarks of Roxio, Inc. in the United States and may be registered in other jurisdictions.  PhotoSuite and VideoWave are registered trademarks of MGI Software Corp., a subsidiary of Roxio, Inc., in the United States and may be registered in other jurisdictions.   All other trademarks used are owned by their respective owners.

About Brocade Communications Systems, Inc.
Brocade (Nasdaq: BRCD) offers the industry’s leading intelligent platform for networking storage. The world’s leading systems, applications, and storage vendors have selected Brocade to provide a networking foundation for their SAN solutions. The Brocade SilkWorm® family of fabric switches and software is designed to optimise data availability and storage and server resources in the enterprise. Using Brocade solutions, companies can simplify the implementation of storage area networks, reduce the total cost of ownership of data storage environments, and improve network and application efficiency. For more information, visit the Brocade website at www.brocade.com or contact the company at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

Brocade, the B weave logo and SilkWorm are registered trademarks of Brocade Communications Systems, Inc. or its subsidiaries in the United States or in other countries. All other brands, products, or service names are or may be trademarks or service marks of, and are used to identify, products or services of their respective owners.  All products, plans, and dates are subject to change without notice.

Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services.

Since its foundation, Hotwire has won a number of prestigious awards across Europe. The accolades include the French Public Relations Top Com d’Or Trophée in the Corporate Business category. Hotwire has also been recognised by the International Public Relations Association when it was awarded Best Business-to-Business Campaign in 2003 for its work with Scottish telecoms company THUS.

Hotwire is headquartered in London with offices in Paris and Frankfurt. The company has six client practice areas: applications & services, consumer technology, digital media, enterprise & electronics, telecommunications, and banking & finance.

For more information about Hotwire, please visit www.hotwirepr.com.