Hotwire, PR Week’s international agency of the year, today announced a key strategic hire with the appointment of Andy West as managing director of a new international corporate practice, and a board director of the agency as a whole. Hotwire’s corporate practice will provide major technology brands with the highest level in strategic consultancy and cutting edge digital communications, backed up by results-focused execution.
Hotwire’s decision to launch the new practice follows a growing feeling that major technology brands are looking at best of breed agency networks over one-size-fits-all global agencies to get much better value from their PR investment as budgets are tightened. Andy, who joined Hotwire this week, will report to Hotwire founder and group managing director Kristin Syltevik and will work with Hotwire’s office across Europe to win and service large scale international accounts.
Andy is one of Europe’s most renowned technology PR consultants, with over 20 years in the industry, 14 with Text 100 culminating in heading up Text’s EMEA operations spanning 175 staff and £10m in revenues. During his time at Text 100, Andy was credited with helping land major accounts including IBM, ARM, Novell, Philips and Avaya. Since leaving Text 100 in 2006, Andy has spent the past two years at the heart of the explosion in social media helping to found and launch Friction.TV.
“We are thrilled to have Andy onboard,” said Hotwire founder and group managing director Kristin Syltevik. “Andy has a track record of operating at the highest level and we share a vision and a passion for delivering next generation PR to major technology brands. We are confident in our growth plans and this appointment and the launch of our new corporate practice are about seizing the market opportunity.”
“Ask anyone in the know and they will tell you that Hotwire is right up there with the hottest PR agencies in the world at the moment,” said Andy West. “I have been incredibly impressed with the quality of the team and the unique approaches the agency has to things like digital. Like Text in its early days, I see a real opportunity for Hotwire to build upon the momentum it has already established.”
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For further information please contact:
Hotwire
Brendon Craigie
0207 608 2500
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Notes to Editors:
About Hotwire:
Hotwire is an international public relations consultancy established to provide innovative business and consumer PR services for the technology industry.
Hotwire has six specialist practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. The company has offices in London, Paris, Frankfurt, Madrid and Milan.
Since its foundation, Hotwire has won a number of prestigious awards across Europe. The awards recognise the campaigns Hotwire implements for its clients as the most creative in our industry and include Best Pan-European Programme at the 2007 Sabre Awards, Best Technology Campaign at the 2007 PRWeek Awards, Best PR Campaign in France at the 2007 Sabre Awards and the 2007 Top Com Trophée for PR, Consumer Category.
Hotwire has also been recognised as a great company and fantastic place to work, winning the International Consultancy of The Year at the PRWeek Awards 2007, named the Best Consultancy to Work For in the 2007 Holmes Report and listed as the best PR consultancy in The Sunday Times Best Small Companies to Work for 2008.
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