Leading European technology PR consultancy, Hotwire, today announced it has appointed Amy Garcia to head the agency’s Spanish office, which works with a number of blue chip clients including Ciena and Panasonic.

Amy Garcia previously founded boutique hi-tech agency Imagica in Madrid, after heading up PR for Alcatel in Northern Europe and brings 10 years of specialist technology public relations experience to Hotwire.

Amy Garcia: “I am very excited about joining an agency with such a strong reputation for creativity, in-depth industry understanding and the ability to generate outstanding results for its clients. The technology market in Spain is very fast paced and Hotwire is uniquely placed to help companies take advantage of this growth.“

Hotwire founder and managing partner, Kristin Syltevik: “Hotwire’s ability to deliver insightful and effective PR programmes across Europe has attracted some of the best PR talent, and clients, to our agency. We have known Amy for many years. She is a brilliant PR person and will help to continue the growth of Hotwire in Spain, which has in a short time made a significant impact on the market,“ Kristin said.

Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards across Europe.  In November 2005, the company was named as European Technology Agency of the Year by the Holmes Report.  Hotwire has also been awarded ‘Best IT PR Company’ at the Computing Industry Awards, the French Public Relations Top Com d’Or Trophée in the Corporate Business category, and the International Public Relations Association’s Best Business-to-Business Campaign for its work with Scottish telecoms company THUS.
The company has six client practice areas: applications & services, consumer, digital media, enterprise & electronics, telecommunications, and banking & finance.