The Financial Times has appointed Hotwire to support its international communications drive around FT.com. Hotwire will communicate key development phases of FT.com to the business, media and marketing press as well as influential blogs.

PR activity will report into the FT’s global communications director, Emma Gilpin-Jacobs. The Financial Times is renowned as the pre-eminent provider of global business news and analysis and was established over 100 years ago. FT.com was launched originally in 1995.

Emma Gilpin-Jacobs, global communications director at the Financial Times commented: “The online media industry is becoming increasingly competitive and the FT is taking a unique approach to maintaining the standard and quality of its award-winning content. We were looking for an agency with digital experience working with media companies and a proven ability to communicate sophisticated messaging to a highly targeted audience. We’re looking forward to working with Hotwire to achieve our communications objectives around FT.com.”
Brendon Craigie, UK managing director at Hotwire said: “FT.com is one of the most respected online media brands and we are delighted to have been chosen for such a high-profile account. Our international outlook and strategic approach to campaign planning and measurement are an ideal match for FT.com’s objectives, and we are working together to ensure we raise the brand even higher above the competition.”

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For further information please contact:
Jo Crosby
Communications Manager
Financial Times
T: +44 (0) 20 7873 3811
E: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About the Financial Times and FT.com:
The Financial Times, one of the world’s leading business newspapers, is recognised internationally for its authority, integrity and accuracy.  Providing extensive news, comment and analysis, the newspaper is printed at 24 print sites across the globe, has a daily circulation of 441,219 (ABC figures, September 2007) and a readership of more than 1.3 million people worldwide. FT.com is one of the world's leading business information websites, and the internet partner of the FT newspaper. 
FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 5.35 million unique monthly generating 43 million page views users (ABC electronic figures, March 2007). FT.com has 101,000 subscribers.

About Hotwire:
Hotwire is an international technology public relations consultancy established to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards across Europe.  In November 2005, the company was named as European Technology Agency of the Year by the Holmes Report.  Hotwire has also been awarded ‘Best IT PR Company’ at the Computing Industry Awards, the French Public Relations Top Com d’Or Trophée in the Corporate Business category, and the International Public Relations Association’s Best Business-to-Business Campaign for its work with Scottish telecoms company THUS.
The company has six specialist practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. It has offices in London, Paris, Frankfurt, Madrid and Milan.