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Hotwire to work for Plumtree Software in France, Germany and the UK London, 18 April 2002 – Hotwire, the European technology PR consultancy, announced today that Plumtree Software has appointed it as its pan-European PR consultancy. Hotwire will work with Plumtree focusing on France, Germany and the UK, and also reaching out to other countries such as Switzerland. Hotwire will initiate a proactive campaign across Europe to strengthen awareness of Plumtree in the growing and very competitive corporate portal market.
“Plumtree is powering some of the most exciting corporate portals used today,” says Samia Rauf, head of marketing at Plumtree in Europe. “Increasing awareness of Plumtree´s successes is a key component of our aggressive European business plan. Hotwire´s approach suits our own working principles and we are extremely pleased to have appointed the consultancy across Europe, where a co-ordinated pan-European approach will help us synchronise our outreach into multiple regions.”
The programme builds on significant commercial success for Plumtree. Earlier this year industry analyst firm Butler Group ranked Plumtree as the number one corporate portal vendor for the second consecutive year (Source: Butler Group, April 2002). Plumtree has over 300 customers, including Procter & Gamble, Ford Motor Company, and over five million licensed users.
Kristin Syltevik, managing partner client services and co-founder of Hotwire, and Muna Azzawi, head of Hotwire´s UK applications & services practice, will spearhead and manage the Plumtree campaign across Europe.
Ute Richter, regional partner of Hotwire in Germany and Bernard Cazelle, regional partner of Hotwire in France will manage the programme in Germany and France respectively.
“Winning Plumtree is fantastic,” said Kristin Syltevik, co-founder and managing partner in charge of client service at Hotwire. “Plumtree is Hotwire´s first client across our offices in the UK, France and Germany and underlines the reasons why we established Hotwire in the first place – to provide leading companies in the technology industry with a co-ordinated approach to PR in Europe.”
About Plumtree Software Plumtree Software is creating a simple, personalized Web portal to the information and applications that businesses use every day. Plumtree's extensible portal platform organizes links to different types of corporate documents in a Web directory, and assembles application and Internet services from different systems in a personalized Web page. Plumtree embeds services from other systems in its portal platform using plug-in components called Plumtree Gadget Web Services, which can be developed in a wide variety of programming environments, on a broad range of platforms. Hundreds of Gadget Web Services have been developed by Plumtree and its partners, integrating into the portal application services and content from such vendors as Business Objects, Documentum, IBM, Microsoft, SAP, Siebel Systems and others. Plumtree's strategy is to build a network of portal technology and deployment expertise that is unmatched in the industry. Plumtree has systems integrator partners including Cap Gemini Ernst & Young, Computer Sciences Corporation and IBM Global Services, and over 300 customers, including Ford Motor Company and Procter & Gamble. To learn more about Plumtree, visit www.plumtree.com, or see a demonstration at www.corporateportal.com. About Hotwire Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services. Since its foundation, Hotwire has won a number of prestigious awards across Europe. The accolades include the French Public Relations Top Com d’Or Trophée in the Corporate Business category. Hotwire has also been recognised by the International Public Relations Association when it was awarded Best Business-to-Business Campaign in 2003 for its work with Scottish telecoms company THUS. Hotwire is headquartered in London with offices in Paris and Frankfurt. The company has six client practice areas: applications & services, consumer technology, digital media, enterprise & electronics, telecommunications, and banking & finance. |
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