|
Hotwire to raise awareness of one of the UK’s largest shopping comparison sites
London, 15 August 2003 - Hotwire, the European technology PR consultancy, today announced that it has been appointed by DealTime, one of the world’s leading online shopping comparison services, to handle consumer media relations in the UK.
Headquartered in the US, DealTime provides consumers with pricing, product and supplier information, covering goods available online ranging from mobile phones and video games to cars and lingerie. Already ranked fourth in the UK, DealTime differentiates itself from its rivals by providing high quality information on the specifications of individual products and services. The online service also offers customer reviews of retail outlets and online shopping sites, allowing visitors to make a more informed comparison and deliver merchants, who appear on DealTime, with better-qualified sales leads.
Hotwire is responsible for increasing awareness of DealTime to the consumer audience in the UK, to support the company’s strategy of emulating the success it has enjoyed in the US. The consumer programme will be focused on raising the profile of Dealtime.co.uk through a targeted campaign of reviews focused on vertical sectors including home appliances, mobile and personal computing.
The DealTime programme will be led by Sian Gaskell, senior partner at Hotwire, responsible for the consultancy’s consumer technology practice. “DealTime is an exciting player in the online retail space and we relish the challenge of helping to make the portal as successful in the British market as it has been in the US. Online shopping comparison is a competitive and growing market and we look forward to creating greater awareness of the company among British shoppers. DealTime is a great addition to Hotwire’s growing stable of leading online companies,” commented Gaskell.
Ehud Furman, UK managing director of DealTime commented: “PR will play a crucial role in raising awareness of DealTime and helping to meet our aggressive growth plans in the UK. Hotwire’s open and transparent approach, its strong focus on measurement and evaluation combined with its excellent relationship with our core media, made it the perfect partner for us in the UK.”
About DealTime DealTime is the leading shopping search engine and premier consumer reviews and ratings platform. The company’s uniquely helpful shopping services, located at www.dealtime.com, www.epinions.com, www.shopping.com and www.dealtime.co.uk, enable more than 1.5 million daily visitors to compare products, prices and merchants while using Epinions' trusted consumer reviews and ratings to make smart buying decisions. It's The Smart Way to Shop the Web™.
The company is a premier provider of targeted online direct marketing services, connecting merchants and manufacturers with pre-qualified buyers and partnering with search engines, portals and service providers to effectively monetise Internet traffic. DealTime Ltd. is privately-held and backed by key strategic and financial partners including August Capital, Bain Capital, Benchmark Capital, Bertelsmann, Goldman Sachs, Israel Seed Partners and others. DealTime, DealTime.com, Epinions, Epinions.com and the DealTime and Epinions logos are registered trademarks of DealTime Ltd. and its subsidiaries.
About Hotwire
Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards across Europe. The accolades include the French Public Relations Top Com d’Or Trophée in the Corporate Business category. Hotwire has also been recognised by the International Public Relations Association when it was awarded Best Business-to-Business Campaign in 2003 for its work with Scottish telecoms company THUS.
Hotwire is headquartered in London with offices in Paris and Frankfurt. The company has six client practice areas: applications & services, consumer technology, digital media, enterprise & electronics, telecommunications, and banking & finance.
|
News & Awards 
