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World’s leading provider of hand-held scanners selects Hotwire for multi-territory PR programme
London, 10 October 2003 - Hotwire, the European technology PR consultancy, today announced that it has been appointed by WizCom Technologies, the world’s leading provider of handheld scanning and translation tools, in Germany and the UK.
Hotwire has been appointed to introduce WizCom’s new and advanced line of reading products including linguistic scanning and translation tools for students of a second language or individuals working in a multilingual environment, products for people with reading disabilities and dyslexia, as well as personal data collection tools. WizCom is the largest company in its market with over 800,000 products sold in more than 35 countries.
Ute Richter, regional partner at Hotwire, is responsible for launching WizCom’s new products in Germany with the help of Eventus, Wizcom's new partner in Germany. The PR programme will focus on products aimed at consumers, mobile professionals and travellers. “The PR programme in Germany aims to position WizCom’s products as tools to use when travelling, whether for business or holiday. We will target the retail channel to raise further awareness of WizCom among distributors,” explained Ute Richter.
The campaign in the UK is headed up by Sian Gaskell, senior partner at Hotwire in cooperation with TJSC Ltd Wizcom's partner for its educational products in the UK. Here the focus is on the launch of WizCom’s new Reading Pen, which has been specifically designed for people with reading problems such as dyslexia. “The UK programme will educate schools, parents and the workforce on how they can help children or fellow colleagues with dyslexia by using new technology. We will use industry events and initiatives such as Dyslexia Awareness Week in October to bring the issue of dyslexia out in the open and show how technology can aid learning.”
“WizCom is a global provider of tools and products for enabling and improving reading related activities,” commented Amit Ben-Zvi, CEO of WizCom Technologies. “Our partnership with Hotwire in Germany and the UK will allow us to take advantage of their deep industry knowledge and expertise to raise awareness of the real benefits of our products to both the education and wider consumer markets in Europe.”
About WizCom Technologies
WizCom is a world leader in the hand-held scanning and translation product market. The company’s product line is based on a unique amalgamation of linguistic, hardware and software expertise, including image acquisition and processing. These have been refined into unique applications for hand-held reading tools throughout the last decade.
WizCom’s range of products consists of linguistic reading tools, products for the reading disabled market as well as a personal data collection product for the PC and mobile environment. Over 800,000 WizCom products have been sold to date. For additional information regarding the Reading Pen and WizCom’s line of products, please see www.readingpen.net or www.wizcomtech.com . About Hotwire
Hotwire is a European technology public relations consultancy established by Europe’s leading PR specialists to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards for its work across Europe. The accolades include the French Public Relations Top Com d’Or Trophée in the Corporate Business category and the 2003 International Public Relations Association award for Best Business-to-Business Campaign for Scottish telecoms company THUS. In 2002, Hotwire won Best IT PR Company at the Computing Industry Awards and New Consultancy of the Year at the PR Week Awards.
Hotwire is headquartered in London with offices in Paris and Frankfurt. The company has six client practice areas: consumer technology, enterprise & electronics, telecommunications, digital media, applications & services and banking & finance.
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