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London, 9 September 2003 – Hotwire, the European technology PR consultancy, today announced that it has been appointed by Genesys Conferencing, the world’s largest provider of multimedia conferencing services.
Under the direction of Roger Darashah, partner at Hotwire, the PR programme will target business, technology and telecommunications press in addition to specific vertical sectors such as finance and investor relations. Hotwire’s remit includes the development, delivery and international coordination of media and analyst relations in both the UK and France.
Tricia Heinrich, senior director of global public relations, Genesys Conferencing, describes media and industry analyst relations as absolutely fundamental to the expansion of Genesys’ market leading position. “We were looking for a PR agency with the industry knowledge to help us strengthen our leadership role and to help Genesys Conferencing to communicate beyond the technology towards the real business benefits of audio, web and video conferencing,” comments Heinrich. “Hotwire’s presence in the UK and France was another compelling factor in their selection, as we felt it was vital to ensure our messages remain consistent across Europe, but also locally relevant to each market.”
Roger Darashah comments, “Audio, web and video conferencing are increasingly becoming an essential part of the communications mix. The market is growing but highly competitive, as the entry earlier this year of the world’s largest software company demonstrates. Genesys Conferencing still represents the world’s largest supplier of multimedia conferencing services and we look forward to working with them to communicate this leadership role across the UK and France.”
About Genesys Conferencing Genesys Conferencing is a global leader in integrated multimedia solutions, providing a full range of practical and innovative real-time collaboration and conferencing services to over 18,000 clients worldwide. The largest conferencing specialist in the world, with an unmatched global presence, Genesys Conferencing has established its integrated multimedia technology in 19 countries throughout Europe, Asia Pacific and North America. Genesys Conferencing is listed on the Nouveau Marche in Paris (Euronext: 3955) and Nasdaq (GNSY). Additional information is available at www.genesys.com.
About Hotwire
Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards across Europe. The accolades include the French Public Relations Top Com d’Or Trophée in the Corporate Business category. Hotwire has also been recognised by the International Public Relations Association when it was awarded Best Business-to-Business Campaign in 2003 for its work with Scottish telecoms company THUS.
Hotwire is headquartered in London with offices in Paris and Frankfurt. The company has six client practice areas: applications & services, consumer technology, digital media, enterprise & electronics, telecommunications, and banking & finance.
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