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Hotwire recognised for successful campaign for THUS London, UK, 6 February 2004 – At a ceremony in New York, Hotwire, the European technology PR consultancy, accepted one of the most prestigious awards in the global PR industry – an IPRA Golden World Award for Best Business-to-Business Campaign for its work with THUS, one of the UK’s leading telecommunications providers.
Hotwire was recognised for highlighting the success of THUS at a time when the telecommunications sector as a whole was facing a severe downturn, and in doing so, increasing customer confidence in the company. Following media and market research, Hotwire devised a strategic and creative PR programme for the UK which positioned THUS as a success story within an industry and media sector wallowing in ‘doom and gloom’.
“Hotwire has transformed what we expect from public relations,” said Deborah Rodger, head of press and corporate communications at THUS. “Their creative methodology and approach has gone beyond standard agency fare, and has opened communications channels and produced ongoing dialogue with important and influential journalists and analysts. This has yielded some outstanding results that we otherwise may not have achieved.”
The IPRA Golden World Awards took place in New York on 5 February 2004. 33 winners from 14 different countries were awarded top prizes for excellence in public relations. “The winners showed evidence of world class, planning, execution and measurement,” said IPRA Jury Chairman Louis Capozzi.
About the IPRA The International Public Relations Association (IPRA) is the premier association for senior international public relations professionals. With over 1000 members worldwide, IPRA's activities include the global public relations magazine IPRA FrontLine, seminars and conferences including the Public Relations World Congress, the public relations website www.ipra.org which includes the IPRA Virtual Library, the IPRA Campaign for Media Transparency, and the annual IPRA Golden World Awards for Excellence, which recognise the best programmes from around the globe. IPRA is headquartered in England.
About Hotwire
Hotwire is a European technology public relations consultancy established by Europe’s leading PR specialists to provide the technology industry with progressive PR services.
Since its foundation, Hotwire has won a number of prestigious awards for its work across Europe. The accolades include the French Public Relations Top Com d’Or Trophée in the Corporate Business category and the 2003 International Public Relations Association award for Best Business-to-Business Campaign for Scottish telecoms company THUS. In 2002, Hotwire won Best IT PR Company at the Computing Industry Awards and New Consultancy of the Year at the PR Week Awards.
Hotwire is headquartered in London with offices in Paris and Frankfurt. The company has six client practice areas: consumer technology, enterprise & electronics, telecommunications, digital media, applications & services and banking & finance.
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