London, 1 June 2002 – Hotwire, the European technology consultancy, has been appointed by iTouch UK, the London-listed Wireless Applications Service Provider as its consultancy. iTouch provides content aggregation and delivery services to media companies including The Telegraph and The Guardian, retailers, Internet portals, network operators and enterprises to enable them to offer new own-branded SMS services to their customers.

iTouch targets the consumer market with its own mobile services and brands such as Clubcall, Racecall, Marinecall, Weathercall. Over ten million customers in the UK use iTouch´s voice and data services.

Hotwire is responsible for raising the profile of iTouch services to trade and business audiences. Brendon Craigie, head of Hotwire´s UK telecoms practice is spearheading the account.

Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services.

Since its foundation, Hotwire has won a number of prestigious awards across Europe. The accolades include the French Public Relations Top Com d’Or Trophée in the Corporate Business category. Hotwire has also been recognised by the International Public Relations Association when it was awarded Best Business-to-Business Campaign in 2003 for its work with Scottish telecoms company THUS.

Hotwire is headquartered in London with offices in Paris and Frankfurt. The company has six client practice areas: applications & services, consumer technology, digital media, enterprise & electronics, telecommunications, and banking & finance.

For more information about Hotwire, please visit www.hotwirepr.com.