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5 June 2008 - Hotwire supports the launch of the world’s first eco-conscious search engine |
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Australian search-engine buys carbon credits worth two trees for every 1,000 searches– launch campaign generated 120,000 users within one week. Ecocho.com, the world’s first “green” search engine, commissioned Hotwire to undertake its European PR launch in Germany, Italy and France. Hotwire is implementing a targeted PR programme to drive the public launch and draw users to the Ecocho site. |
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