09, September, 2010

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Insight

    • 43% would buy a financial service or product based on a social media recommendation- 2nd August 2010
    • A week is a long time in politics - 21st May 2010
    • Opinion Piece - PR throughout - 22nd March 2010
    • The evolution of digital media - 11th June 2009
    • PR in the coming year – a Financial Services perspective - 6th November 2009
    • The SMPO: an invaluable tool for effective online PR - 7th October 2009
    • The use of Twitter in B2B communications - 10th July 2009
    • The case for PR Research in a recession - 10th July 2009

Thanks to Hotwire’s daring approach to bypass the product and go straight to the consumer press with ‘needs and issues’, Western Digital has secured number one position in the French external storage market just 18 months after launching there.

Daniel Mauerhofer
EMEA Public Relations, Western Digital

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