Top PR advice and implementation is dependent on in-depth knowledge of the client’s industry. To make sure our teams have the best industry knowledge possible we have structured the agency around six industry practices: banking & finance, consumer technology, energy, media & marketing, software & services and telecommunications. Each practice is led by experienced practitioners with extensive domain knowledge and has dedicated teams focused on that practice only.
Hotwire did an amazing job helping Intuit gain coverage through their innovative approach on the 2009 Budget Campaign. We were incredibly pleased with the coverage this campaign received that allowed Intuit to be a strong voice and advocate to the millions of UK small businesses that feel disenfranchised by this year’s Budget. We believe that by positioning Intuit as a source of help for small businesses in the face of Government neglect, we have made significant strides towards our goals of increasing Intuit’s visibility and favorability amongst UK small businesses.
Adrian Fung
group marketing manager, Intuit UK
