It might be the ‘bread and butter’ of any PR campaign, but a properly designed and implemented news bureau is every bit as important as the headline elements of the campaign.
A successful campaign relies on regular and consistent contact with target media. It’s important to be both proactive and reactive. We make sure our clients have the appropriate support whatever the operating environment. We’re always responsive to journalists seeking information and comment and we help our clients to define the news agenda in their sector of interest.
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