At Hotwire, we believe in fusing together innovation and experience. By sharing the knowledge and expertise of our team, we consistently contribute to a brighter future for ourselves, our clients and the industries that they serve. This is translated into the white papers we write, the reports we produce and the vision which these materials help to create.

Digital Trends Report 2013

In the fourth edition of our annual Digital Trends report, we have once again pooled the collective experience of the team at 33 Digital and their work at the coal face of digital marketing and communications to try and gauge what the world will look like for marketers and comms professionals in 2013.

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Hotwire Measurement Framework
Talk to any PR practitioner in any sector, and one thing they will all tell you is that the lack of a universally accepted measurement methodology holds back the credibility of the industry. The Hotwire Measurement Framework, based on the AMEC Valid Metrics methodology, aims to dispel that by placing real, quantifiable value on campaigns.

 

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Ten Driving Forces in Digital Marketing
2012 could be characterised as the year social media gets industrialised, commoditised and mainstreamed. This paper paints a picture of the digital landscape on two levels; at the crest of the wave where you will find major trends and mass adoption, and in the deep where innovation may go unnoticed and untapped. The challenge for brands in 2012 will be to tap into the potential on both these levels and navigate to calm waters.
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Hollow Corporation
Hollow corporations and organisations; that is, the ones who ignore their wider influ¬encer communities are easy to spot - you find them in major trouble across media channels every day. Having few friends amongst their stakeholder communities they have few resources or supporters to turn to when they get into trouble. This study looks at how having an effective method for stakeholder mapping has become a keystone for effective communications.
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In banks we trust
We all love to find scapegoats for our problems, and the banking industry has become the main scapegoat for our economic woes. A Hotwire survey, conducted in September 2010 with help from the Institute of Ideas, questioned 164 figures within the UK financial services industry on the issue of restoring trust in the UK banking industry. The findings were supplemented with a number of qualitative interviews conducted with industry figures as well as comments gathered from industry forums.
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The science of friendship
Consumers have turned away from traditional advertising means and can reach any type of friend on a 24 hour basis, leaving brands struggling to reach their audiences through the most appropriate online spaces with the right selling messages and tactics. This paper looks at why social media networks are needed to promote brands among contemporary consumers and includes tips and tactics to effectively harness these online networks to connect with your target markets.
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