For many of our clients, industry analysts are an important audience. They often set the agenda, particularly where emerging technologies are concerned and they have considerable influence on the purchasing habits of enterprise customers, partners and resellers. In addition journalists are increasingly turning to analysts for guidance – “who’s hot” and “who’s not”.
We recognise the significant influence industry analysts have. As well as providing PR services directly to one of the technology sector’s leading analysts we also design and implement comprehensive analyst relations programmes for many of our clients as part of a comprehensive programme of activity.
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