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Simone Reid is an associate director at Hotwire, where she works in the financial services and technology practice. Prior to joining the agency in 2013, Simone gained over 10 years of experience with broad technology, financial services, and fintech clients. She has worked with commercialisation and investment in early stage technology, investor and external relations at venture capital fund Imperial Innovations plc, and she set up the London office of boutique financial technology and services agency Spotlight Financial Marketing. Simone’s client experience includes Cortexica Vision Systems, Tarmin Systems, Alphakinetic, and at Hotwire, CashFlows, Rule Financial, Octopus Ventures, and InterTrader. Simone has an Executive MBA from the Imperial College London Business School.