Hotwire is an international PR consultancy. Our headquarters are in London and we have offices, sister agencies and affiliates around the world. Since the agency was launched in 2000 our mantra has been 'next generation PR today'. This means an amazing team, a real flair for creativity and an approach to measurement and transparency that means the client is in control. This approach has led to a number of awards for our client work including PR Week, Sabre, IPRA and the Top Com d'Or.

Hotwire and 33 Digital Launch Paper

28th January 2010 - Speaking at the Hotwire hosted launch of 33 Digital’s new paper, Ten Driving Forces of Digital Marketing in 2010, managing director Drew Benvie today warned of how a culture of crisis has become ingrained on the back of the explosion in social media. Benvie highlights several drivers for this, including the rising influence of Generation Y, which now represents a fifth of the working population, the real-time reach of social media channels, and a general failure of brands to listen to, and engage with sections of the population who have tuned out of traditional media.

For further information or to request the whitepaper please contact:
Hotwire
Bettina Winters
0207 608 2500
bettina.winters@hotwirepr.com

Thanks to Hotwire’s daring approach to bypass the product and go straight to the consumer press with ‘needs and issues’, Western Digital has secured number one position in the French external storage market just 18 months after launching there.

Daniel Mauerhofer
EMEA Public Relations, Western Digital